Hi, I’m Hannah. I provide fractional marketing leadership to help founders and GTM teams turn fragmented, inconsistent marketing into a clear, scalable growth engine that generates predictable pipeline and delivers measurable commercial impact.
Looking for a way to transform your marketing system into a predictable growth engine?
[01] Generate a predictable, scalable revenue pipeline
Move beyond sporadic lead generation to a consistent flow of qualified opportunities. I define your ideal customer profile, align channels to real buying intent, and build a pipeline you can forecast with confidence.
[02] Convert more demand into measurable revenue
It’s not just about volume, it’s about turning demand into revenue. I optimise the full journey from first touch to closed deal, improving lead quality, tightening alignment with sales, and making marketing’s impact measurable.
[03] Drive structured, sustainable growth
Replace reactive activity with a clear, scalable system. I bring structure to your strategy, processes, and reporting, so you can execute with focus, adapt quickly, and grow without constant reinvention.
How I can help your organisation
I build and lead marketing systems that bring clarity, structure, and accountability to growth, turning strategy into measurable results
Strategic Leadership
| Clear direction on what matters and what doesn’t.
I set clear priorities, focus resources on the highest-impact opportunities, and remove guesswork to enable faster, more confident decision-making.
Scalable Structure
| A marketing system built to scale.
I put the right processes, channels, and reporting in place to create consistency, improve performance and efficiency, and support more predictable and scalable growth.
Revenue Alignment
| Marketing that works with the business, not in isolation.
I align marketing with sales, product, and commercial goals to improve conversion, strengthen positioning, and drive revenue impact.
Read more about my fractional services and how I can help you turn fragmented, inconsistent marketing into a clear, scalable growth engine that generates predictable pipeline and delivers measurable commercial impact.
Your growth stage and how to reach the next one
Working with founders and leadership teams who need senior marketing expertise and strategy
You've built something valuable, but growth is inconsistent and hard to predict.
You're likely pre–product-market fit or just starting to find traction. Leads come in, but not reliably. Messaging keeps changing. You’re testing channels, but nothing is clearly working yet.
I bring structure to the chaos. We define your ideal customer, sharpen your positioning, and identify the channels most likely to work, then test them properly.
- Clarify ICP and positioning
- Build a clear, compelling narrative
- Design and run focused growth experiments
- Turn early traction into something repeatable
You’ve found traction, but scaling it is messy and inefficient.
You’re generating demand, but it’s inconsistent or expensive. Some channels work, others don’t. You may have a small team, but things feel reactive rather than strategic.
I turn what’s working into a system you can scale. We double down on high-performing channels, fix conversion gaps, and align marketing with revenue.
- Identify and scale your best acquisition channels
- Improve conversion across the funnel
- Introduce clear planning and prioritisation
- Align marketing efforts with revenue goals
You're growing fast, but need smarter strategy to sustain it.
You have a proven model, budget, and team, but growth is getting more complex. Efficiency, attribution, and strategic focus become critical.
I bring senior-level strategy without the full-time cost, helping you scale efficiently, not just aggressively.
- Optimise channel mix and budget allocation
- Build a more predictable growth engine
- Strengthen reporting, attribution, and decision-making
- Support and level up your internal team